5-page AI-ready site
Typically from
£500
A fast, mobile-first 5-page site structured for AI, LLM and AEO readiness. Content and extras drive the final figure.
What a build includes
Indicative prices · not a quote
What it costs to work with me
Most agency sites make you fill in a form to find out whether you can afford them. Here are the real starting points instead, plus an honest explanation of what moves the number up or down.
Starting points
The four things I’m usually asked to price
Each figure below is the realistic bottom of the range for that piece of work — where a straightforward job for a small business lands. Yours is confirmed in writing before anything begins.
15-page multi-page site
Typically from
£1,250
A full multi-page site for businesses that need dedicated service pages, location pages and deeper content.
What a build includes25-page lead-gen site
Typically from
£2,000
A local service lead-generation site with location pages across a 10 to 20-mile radius. Once built, the structure is there to keep.
What a build includesLocal SEO
Typically from
£200 / month
Ongoing work: on-page, Google Business Profile, citations and links. Competitive trades cost more.
What local SEO coversSEO audit
Introductory audit
Free
A real report on your site, with no obligation to buy anything afterwards.
Request an auditVisibility & AI services
Priced per service
Quoted
Google Business Profile optimisation, AI Search Visibility and an AI Virtual Receptionist each vary by scope and usage. I’d rather quote it properly than publish a number I’d have to walk back.
See the servicesWebsite plus SEO together
The common combination: a build, then a monthly campaign once it’s live. It isn’t a discounted bundle with a made-up saving on it — it’s the two figures above, with the SEO starting the month the site launches so you aren’t paying to promote a page that isn’t ready.
Price both togetherThese ranges are indicative and shown so you aren’t left guessing. They are not a quote — the confirmed price comes in writing after we’ve talked about what you actually need. Every site is hand-built in code, not templated: correct schema, canonicals, structured data and technical SEO foundations are included as standard. The same figures appear on the homepage; if one ever changes, both change.
What moves the number
Why two quotes for “a website” can differ by a factor of three
Nothing here is a hidden extra. These are simply the things I ask about before putting a figure on the page.
How many pages, and how deep
A five-page site for one trade in one town is a different job from twenty pages covering six services across four towns. Page count is the single biggest driver on a build.
Who writes the words
If you supply the copy, the build is cheaper. If I write it — which usually means interviewing you about the work you do — that’s real time and it’s priced in.
Bookings, payments, integrations
A brochure site with a contact form sits at the bottom of the range. Online booking, payments, a customer login or a feed from another system all add build and testing time.
How competitive your search is
On SEO this is the big one. “Chimney sweep, Frinton” is a different fight from “solicitor, Colchester”. More competition means more content and more link work each month.
Where you’re starting from
A tidy site with a claimed Google Business Profile needs less remedial work than one with no tracking, duplicate listings and a decade of odd redirects. The free audit tells us which you are.
How many towns you want
Ranking in one town is the baseline. Each additional area you genuinely want to win adds content and citation work, so it moves the monthly figure rather than being thrown in free.
How quoting works
From “roughly how much?” to a number you can hold me to
Free audit or a quick call
I look at your site, your Google Business Profile and who’s ahead of you locally. No cost, no obligation, and you keep the findings either way.
A written proposal
What I’d do, in what order, with the price against each part — not one lump sum. If something on the list can wait, you can see exactly what removing it saves.
Agree before anything starts
Work begins once you’ve accepted the figure in writing. Anything that turns out to be outside that scope gets quoted separately and approved before I do it.
Invoiced as agreed
Builds are staged: a deposit to start, the balance on launch. Monthly SEO is invoiced monthly in advance and can be stopped with a month’s notice.
What the price always includes
- A written scope and figure agreed before work starts, never added afterwards
- Ownership of your site, domain and Google Business Profile — they’re yours, not held hostage
- Tracking set up from day one, so you can see enquiries rather than take my word for it
- Direct access to me, the person doing the work, during Monday to Friday, 9am to 6pm
- No auto-renewing lock-in on monthly work — a month’s notice ends it
Pricing questions
The money questions people actually ask
Why isn’t there a fixed price for a website?
Because the same three words cover wildly different jobs. A five-page site with a contact form and a twenty-five-page lead-gen site with location pages share a label and nothing else. That is why there are three starting points — £500, £1,250 and £2,000 — rather than one headline figure. The proposal then shows you line by line what takes yours above the relevant starting point.
Are there ongoing costs after the site launches?
Yes, and they’re small and predictable. You need a domain (roughly £10–£20 a year) and hosting. Beyond that, nothing is compulsory: monthly SEO is a separate choice, not a hosting condition, and you can host the site elsewhere if you’d rather. I’ll tell you the actual figures for your setup in the proposal rather than leaving them as a surprise.
Do you offer payment plans?
Builds are already staged rather than paid up front — a deposit to begin, the balance on launch. For larger builds I’ll split it further across the project if that helps cash flow. Ask when we discuss the proposal; it’s a normal request and I’d rather agree it up front than have an awkward conversation later.
What do I get at the entry-level price?
On a build: a small, fast, mobile-first site with the pages your customers actually look for, a working enquiry form, click-to-call, your Google Business Profile connected and tracking in place from launch. On the £200 monthly SEO: on-page work, Google Business Profile management, local citations and steady link building focused on one main town. It’s a genuine starting tier, not a stripped one designed to push you upwards.
Am I tied into a contract for monthly SEO?
No long lock-in. Local SEO does need a few months to show properly — anyone promising results in three weeks is guessing — so I’ll ask you to commit to giving it a fair run, but it’s ended with a month’s notice and you keep everything produced along the way.
Is the audit really free, or is it a sales call in disguise?
Genuinely free, and you get the written findings whether or not you buy anything. It’s the honest version of a lead magnet: it costs me time, it usually shows me whether I can help, and often enough the answer is “your site is fine, fix your Google Business Profile yourself and save the money”.
Next step
Get a figure for your actual job
Tell me what you do, where your customers are and what’s not working. You’ll get a straight answer on whether I can help and what it would cost — before any commitment.